MDP · Mobile Data Profiling
Know your users better and maximise intelligence
An SDK in your app collects, with consent, which apps each user has installed, along with their device and network information, and MDP turns it into actionable profiles.
What you already know about your customer, and what is missing
Your CRM knows the contract. MDP adds what happens on your customer's phone and how it compares with the market.
Your CRM
Your own customer data, for internal use.
- Name, age and location
- Products held and tenure
- Acquisition channel and income band
With MDP
Mobile intelligence and market benchmarks.
- Competitor apps they have installed
- Digital profile: shopping, travel, leisure, investing
- Information on their devices and operators
- Threats and opportunities for each customer
Three steps, no friction for the user
- 1
Add the SDK to your app
A light integration that collects, with explicit consent, installed apps, device and network.
- 2
MDP profiles every user
It classifies their apps by category and sector and builds a profile: segment, digital sophistication, lifestyle.
- 3
It matches them with the market
It adds information from the Mobilens DMI panel to estimate for each segment how much your competitors' apps are used and to spot risks and opportunities early.
Profile
One profile per customer, ready to act on
Everything the phone says about a customer, in a single view: who they are, what they use and what they care about.
- Financial segment: single bank, multi-bank, fintech user or investor.
- Lifestyle: shopping, mobility, streaming, travel or sport by standard segments.
- Custom segments created by you based on your own rules.
Competitors
Which competitors are in their pocket
For every competitor app they have installed, MDP shows these with their installation dates to help you know whether it is a real threat or a forgotten app.
- Banks, neobanks, payments and investing, grouped by sector.
- Penetration and usage of each competitor overall in the Mobilens panel.
- Usage against the market: whether your customers are heavier users than average.
Segments
From one customer to your whole base
Combine apps, categories and device features to build segments and see how many customers fit each one.
- Custom segments by apps, categories or sectors.
- Size and make-up of each segment.
- Your own sectors, shaped around your business.
Opportunities
What to do with each customer
MDP turns the profile and the market comparison into concrete actions for your marketing and business teams.
- Retention: customers with competitors on their phone.
- Cross-sell: interests that match products they do not have yet.
- Up-sell: spending power above their current product.
Privacy and deployment
Your data stays in. Our intelligence comes in.
MDP adapts to your security and regulatory requirements: you choose where your customers' data is processed.
In your infrastructure
Full control of your data
MDP is delivered as software and you operate it in-house. No data leaves, and market data arrives offline.
Hybrid
Personal data never leaves
Personal data stays in your infrastructure. MDP supplies market data and engine updates as an anonymous feed.
SaaS
No infrastructure of your own
You add the SDK and MDP takes care of processing and storage. No infrastructure of your own, and automatic updates.
For companies with an app and customers to keep
MDP is not tied to a sector: it is configured with the apps and sectors that matter to each company.
Banking and fintech
Spot the customers who use neobanks and investing apps, and anticipate churn before it happens.
Retail and ecommerce
Learn which marketplaces and shopping apps your customers use, and tailor offers to their lifestyle.
Carriers
Understand your customers' digital profile to design plans and services that fit what they use.
Frequently asked questions
What data does the SDK collect?
With the user's explicit consent: installed apps, device, network and an approximate location, plus any data the user declares in your app.
How is it different from DMI?
DMI – Device & Market Intelligence, measures the mobile market with the Mobilens panel. MDP – Mobile Data Profiling, brings that measurement to your own customers: it profiles the users of your app and compares them with the market that DMI measures.
How do we get started?
With a demo on your case. Then we agree the deployment model, add the SDK to your app and configure the sectors and apps you care about.
Which markets does the comparison cover?
The comparison uses the Mobilens panel, present in nine countries. If you need a specific market, tell us and we will let you know whether we can cover it.
What do you need to measure?
Tell us your question and we will reply with a concrete case, not a brochure.