Sectors · Telecom
Your market, seen from your customers' phones
How much share each operator wins or loses every month, how present the competition is in your base, how much data your customers use and which internet they have at home. Measured on the device, not stated in a survey.
Mobile operator market share
| Operator | Line share | Change in 2 years | Mobile GB a month | Over 20 GB |
|---|---|---|---|---|
| Mobile Operator 1 | 64.9% | −1.6 pp | 9.0 GB | 17% |
| Mobile Operator 2 | 12.8% | +0.3 pp | 9.1 GB | 13% |
| Mobile Operator 3 | 9.4% | +3.7 pp | 16.7 GB | 35% |
| Mobile Operator 4 | 5.4% | −1.7 pp | 17.4 GB | 37% |
| Market | 100 % | 10.4 GB | 20% |
Your country · September 2026
Fibre providers · Mobile Operator 1 users
- Fibre 137%
- Fibre 217%
- Fibre 314%
- Fibre 413%
Have Netflix
49%
Mobile Operator 2 customers
32% market
Have the Mobile Operator 1 app
32%
of Mobile Operator 3 customers
- +64%
- share in two years for the fastest-growing mobile operator
- 32%
- of Mobile Operator 3 customers have the Mobile Operator 1 app installed
- ×1.9
- more mobile data a month for a customer of mobile operators 3 and 4 than for one of 1
- 13%
- of a phone's traffic goes over the mobile network; the rest, over Wi-Fi
Source: Mobilens · September 2026
Use cases
Six leadership decisions that are better made with this data
What today is guessed from regulator figures, surveys or your own customer base is seen here every month, with the competition alongside.
Market share, every month
Who wins and who loses share, brand by brand and MVNOs included, every month. Without waiting for the regulator's figures, which arrive late and count sign-ups, not active lines.
Operator share
Porting and churn risk
What percentage of your base has each competitor's app installed, and how it grows month by month. An aggregate measure of competitive pressure, never a list of customers.
Operator affinity
Plan design
How much data each base uses on average and how its users spread across GB bands, against the competition.
Data use and distribution
Partnerships and bundles
Which apps set your customers apart from the competition's: who to bundle with, what to zero-rate and what to cross-sell.
Operator affinity
Fixed-mobile convergence
Which broadband your mobile customers have at home, and which mobile operator your broadband customers carry.
Fixed share and fixed-mobile overlap
Network and investment
Which apps drive traffic on the mobile network and which move to Wi-Fi, by operator, month by month.
Data by app and network
Market share
Know every month who is winning and losing share
Track the active-line share of every brand, network operators and MVNOs alike, month by month and with the competition alongside. See in time which operator is growing, and where, without waiting for official figures.
- Monthly share for every brand: network operators and MVNOs.
- Each competitor's trend against the previous month and year.
- The same tracking for fixed broadband, by country.
Mobile line share
- Mobile Operator 212.8%
- Mobile Operator 39.4%
- Mobile Operator 45.4%
- Mobile Operator 1, off the scale: 64.9%
Porting
Measure how present the competition is in your base
How many of your users have another operator's app installed, and how that changes. An aggregate signal of dual SIM and competitive pressure, so you can act before it shows up in churn.
- Which competitors are most present in each base.
- How that presence grows month by month.
- Which bases are most exposed to porting.
| Customers of | Have the app of | |||
|---|---|---|---|---|
| Mobile Operator 1 | Mobile Operator 2 | Mobile Operator 3 | Mobile Operator 4 | |
| Mobile Operator 1 | 50% | 3.4% | 1.2% | 1.6% |
| Mobile Operator 2 | 18% | 42% | 0.7% | 0.9% |
| Mobile Operator 3 | 32% | 5.7% | 32% | 3.7% |
| Mobile Operator 4 | 21% | 3.2% | 1.4% | 47% |
Affinity
Find the apps that set your customers apart
Affinity compares how many of an operator's customers use each app with the market as a whole. It points to who to partner with, what to bundle and what to offer each segment.
- Who to bundle with or strike a zero-rating deal with.
- What to cross-sell to each segment.
- How your base compares with the competition's.
| Operator | |  |  |  |
|---|---|---|---|---|
| Mobile 1 | 28% | 12% | 7% | 5% |
| Mobile 2 | 49% | 10% | 9% | 3% |
| Mobile 3 | 34% | 12% | 9% | 7% |
| Mobile 4 | 33% | 12% | 10% | 6% |
Share of each operator's customers that have the app. In bold, the operator where it is used the most.
Data use
Design plans around each base's real data use
How much mobile data each operator's customers use on average, and how they spread across GB bands. The benchmark for sizing plans against the competition.
- Average use by operator and network type.
- How each base spreads across GB bands.
- Monthly trend, by country.
Distribution by data band
Mobile Operator 3 users · GB a month on the mobile network
GB
Data by app and network
Know which apps load the mobile network and which go over Wi-Fi
How much data each app moves, split between mobile network and Wi-Fi. To plan capacity, negotiate with the big platforms and design per-app data offers.
- Data by app, operator and network type.
- Which traffic is offloaded to Wi-Fi and which loads your network.
- Which apps are candidates for zero-rating or data bundles.
GB per user a month
- Mobile network
- Wi-Fi
Facebook2.9 / 12.9
TikTok1.0 / 8.1
Instagram1.0 / 6.2
WhatsApp0.5 / 2.0
Spotify0.4 / 1.3- Netflix0.1 / 3.1
Fixed and convergence
Cross your customers' fixed and mobile
Which fibre provider each mobile base has at home, and the other way round. It shows where partnerships exist, where to grow with converged offers and which homes are left without fibre.
- Share of each fixed broadband provider.
- Which fixed provider each mobile base uses, and the other way round.
- Converged-offer opportunities by segment.
Share of homes on fibre or cable
- Fibre 136.1%
- Fibre 217.6%
- Fibre 314.7%
- Fibre 412.5%
- Satellite 13.2%
Have Fibre 3 at home
- Mobile Operator 419.9%
- Mobile Operator 219.8%
- Mobile Operator 316.3%
- Mobile Operator 114.1%
How you get it
The same data, served for whoever is going to use it.
Mobilens Telecom
The telecom module of Mobilens DMI, with share, affinity, data use and convergence, by country and month.
Telco Pulse
A monthly sheet per country with what changed in the market, ready for the board.
Analyst
Someone on the team who answers your questions with the data.
Your own base, with MDP
The same analysis on your customers, with their consent and without the data leaving your premises.
Telco Pulse: your market, every month
One sheet per country with each operator's share, who wins and who loses, data use by network and the apps that move the most traffic. Free for operator leadership teams.
I want itTelco Pulse · September 2026
- Mobile Operator 164.9%−1.6 pp
- Mobile Operator 212.8%+0.3 pp
- Mobile Operator 39.4%+3.7 pp
- Mobile Operator 45.4%−1.7 pp
Mobile line share and change in points since September 2024
Frequently asked questions
Where does the data come from?
From Mobilens' crowdsourced panel of mobile users in each country, with every user's consent. We measure on the device which operator and network it uses, which apps it has and how much data each one moves. Nothing is stated in a survey.
Is this my customers' data?
No. It is a sample of the market, not your customer base, and it never identifies anyone. If you want the same analysis on your own customers, that is MDP, done with their consent and inside your infrastructure.
Which countries?
We currently operate in Mexico, Argentina, Brazil, Chile, Colombia, the United States and the Philippines. If you would like to know whether it can be done in your country, do get in touch.
How often is the information updated?
Every month, once the month has closed. We also aggregate it every quarter into a report on the state of the market.
What do you need to measure?
Tell us your question and we will reply with a concrete case, not a brochure.