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Device & Market Intelligence · by Mobilens

The data your mobile app strategy needs

Analyse how your market, sector and competitors behave, from real usage collected daily across more than 2 million apps on thousands of mobile devices.

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Competitive Analysis

Video sector · June 2026

Mexico

#AppShareMAURatingsEngagement
#1Netflixcom.netflix.mediaclient32.77%-0.0948.1%4.6815,8 M ratings14.73
#2ViXcom.univision.prendetv18.06%+0.2050.7%3.93704,1 mil ratings6.35
#3Prime Videocom.amazon.avod.thirdpartyclient12.26%-0.1047.5%4.805,6 M ratings2.76
#4Tubicom.tubitv8.21%-0.1629.3%4.832,6 M ratings0.67

Usage time

Tubi

48.3min/month

Tubi

Ratings

Prime Video
4.51May
4.59Jun
4.80Jul
4.80Aug

Prime Video

Usage frequency

Netflix

7.0days

Netflix

Shared users

Netflix

67.4%+0.2 p.p.

with other apps in the sector

Who trusts us

A real view of the mobile market

Real data to understand users, apps and markets

That makes it possible to spot trends, compare competitors and detect shifts in user behaviour. A complete view of the mobile ecosystem, to turn data into decisions.

Usage distribution for Prime Video and Disney+ in Mexico's Video sector
Prime Video

Monitor your sector and your competitors

Use our indicators to assess where you stand, the threats and the openings.

See how your users behave next to other companies' users, and which apps they share. Spot the apps, services and categories that are gaining users, activity or relevance.

TikTok's card: market share, rank in its category, downloads and rating breakdown
TikTok
1,2 M
apps tracked
49
sectors analysed
9
countries covered

How it is measured

  1. 1

    We collect real usage from real users

    A panel of real users whose app usage is recorded automatically, with explicit consent.

  2. 2

    We turn the data into reliable information

    We process, enrich and validate the data to make it comparable and usable.

  3. 3

    We turn information into decisions

    We show app, sector, market and operator indicators on a single platform, ready to analyse, compare and act on.

Measuring without identifying

Aggregated, anonymised data collected with explicit consent: nobody receives information that identifies a person.

Who it is for

For companies with a mobile strategy competing in a sector or a market, who want to understand their users — and their competitors' — in order to improve their products, services and strategy.

Product

What your users actually use, how often, and what else they keep on their phone.

Competitive Intelligence

Share, activity and engagement for every app in the sector, month by month and market by market.

Strategy

Where demand is growing, which sectors are gaining usage time and which markets are worth entering.

What do you need to measure?

Tell us your question and we will reply with a concrete case, not a brochure.

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